XXXX (beer) History - Full Explained
About XXXX (beer) Brand
XXXX (pronounced four-ex) is a beer brand of Australian beer brewed in Milton, Brisbane by Queensland brewers Castlemaine Perkins ( which is now a division of the Japanese-owned company Lion).
It has wide popularity in the state of Queensland, where it is easily found on-tap in pubs and bars.
The XXXX brand was first introduced by Castlemaine in 1924 and is a backsliding to the
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long-standing tradition of using Xs to indicate the strength of an ale. The brand name was also built upon XXX Sparkling Ale which was established in 1878.
History Of XXX (beer)
The XXXX brand was first established in 1924 by Castlemaine Brewers, whose name was derived from the town of Castlemaine, Victoria where the company was established in 1857.
The yellow-and-red label in the logo of XXXX brand still bears the town's name.
XXXX has been prepared in the Castlemaine Perkins Milton Brewery from its introduction, and hence it has promoted as an artist's sketch (later very stylised) of its brewery on the label of beer bottles and cans.
In the 1950s the leading 'XXXX' illuminated sign was erected on the brewery. "XXXX" also refers to the traditional grading system for strong beer.
In 1992, Castlemaine Perkins was acquired by Australian beverage and food company Lion Nathan, who were also acquired by Japanese beverage conglomerate Kirin in 2009 at a great valuation.
In March 2016, XXXX Bitter reduces its alcohol by volume (ABV) from 4.6% to 4.4%.
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